After a successful IPO, Tradeweb reengaged Thinkso to create advertising that would continue to bolster its brand and promote key product offerings. We developed a series of playful ads that explored the theme of making connections — a core message for one of the world’s largest and most active securities trading networks. The bulk of the integrated campaign focused on digital media and ran across the U.S. and in select international markets. The campaign culminated in a dramatic 30-second television commercial that celebrated Tradeweb’s pioneering role as an electronic trading innovator.
“Entering a new phase as a publicly-traded company, we wanted an ad campaign that really captured the value, energy and attitude that makes Tradeweb special. Thinkso came up with a creative way to do just that.” Michael H. Cohen, Managing Director Global Marketing & Communications, Tradeweb