A brand built to take the lion’s share of a new market

When the Dodd-Frank Act mandated the clearing of buy-side swaps, London-based LCH.Clearnet, the world’s largest clearing house, engaged Thinkso to help it capture market share in the United States. For its SwapClear service, we developed a signature identity, built a full marketing communications plan, handled a seven-figure media buy, and implemented the creative for print and interactive advertising, industry events, and sales initiatives.