Saul’s Light is a New Orleans-based nonprofit that provides support to families with babies in neonatal intensive care units — a traumatic experience for everyone involved. As the winner of Give a Brand! 2018, the organization received a new brand identity, website, and suite of mission-critical marketing collateral. Because their cause is niche and difficult to explain, we gave them a simple but compelling way to tell their story, editorially and visually. And we created a distinctive identity that evokes “baby” without using the ubiquitous pink and blue. A library of custom illustrations gives the brand cohesion and polish — and a positive way to communicate without overdependence on images of babies in incubators.
“We cannot express our gratitude enough for the amazing work that Thinkso contributed to our small nonprofit. Seeing so many people spend a (very) full day intensely plotting out our logo, design, website, printed materials, etc., was something we will never forget.” Kimberly Novod, Founder, Saul’s Light Foundation