The Financial Communication Society selected Thinkso to produce the materials for its 22nd Annual Portfolio Awards gala. We created the identity, messaging strategy, and wrote and designed print and digital ads, email banners, and a 40-page program book. Our overall strategy was driven by a simple idea: love for great work. By reimagining the “22” in the event’s name, we came up with a heart-shaped icon to build our editorial around. In keeping with the nature of the event, our editorial team put a playful spin on the word “love” in every marketing touchpoint leading up to the event and at the event itself.