Every 14 seconds, a child under the age of 18 is left to take care of his or her younger siblings due to a parent dying of AIDS. AIDS Orphans Rising, run by the Religious Teachers Filippini and based in Morristown, New Jersey, was founded to help these child-headed households gain the skills and resources they need to build a better future. Since its founding, the organization has helped countless children in Africa, South America, India, and Eastern Europe, many of whom have gone on to be successful in business, technology, teaching, and nursing. But to reach even more kids in need, the organization needed a new identity and branded materials that told their story clearly and succinctly — and inspired donors to support their cause. After becoming Thinkso’s inaugural Give a Brand! winner, they received just that.
With the help of our sponsors, Thinkso completed Orphans Rising’s rebrand in one day. Here’s a look at the highlights.