In the deaf community, the incidence of violence is much higher than the national average, affecting an estimated 1 in 2 deaf women and 1 in 6 deaf men. Dawn was founded to address this important issue in the Washington, DC, area, which is home to one of the largest deaf communities in the world. 14 years after its founding, the organization had served over 300 survivors directly, responded to countless hotline calls, and referred survivors to legal counseling, emergency safe housing, and forensic rape examinations, among other services. In order to expand its reach and impact, Dawn needed a new identity and marketing materials that captured the deaf community’s strength and the organization’s underlying optimism. After becoming Thinkso’s 2013 Give a Brand! winner, they received just that.
With the help of our sponsors, Thinkso completed Dawn’s rebrand in one day. Here’s a look at the highlights.