When All Breed Rescue & Training was established in 1994, the organization had two main goals. First and foremost, it rescued dogs that were at risk for euthanasia, leveraging its network of over 50 dedicated foster homes to rehabilitate and, later, re-home dogs that otherwise would not get a chance. Additionally, it trained and educated members of its Colorado Springs community on better dog care, so that adopters could develop deeper bonds with the dogs they loved. While All Breed had a reputation for excellent work and a track record of successful adoptions, its leadership was determined to increase its funding and rescue even more dogs. After becoming Thinkso’s 2014 Give a Brand! Winner, All Breed received a new brand identity and marketing materials that would let it do just that.
With the help of our sponsors, Thinkso completed All Breed’s rebrand in one day. Here’s a look at the highlights.