Helping America’s oldest law firm inspire anew

Thinkso helped legendary law firm Cadwalader bring its core values campaign to life by establishing a theme, developing a launch plan, and designing several applications. We developed “At Our Best,” an allusion to the values that have driven Cadwalader’s best work and a call to action for employees. We created custom illustrations for each value and translated them into icons to maximize their usability. Finally, we leveraged the illustrations across campaign touchpoints: a print brochure, posters, computer desktop patterns, giveaways, and an eblast system. The memorable, consistent campaign left a lasting impression on lawyers and staff alike, who can rally around one set of core beliefs.

Front and back covers of several Cadwaleder "At Our Best" employee brochures.
Illustrated interior pages of the Cadwaleder "At Our Best" employee brochure with the headline "Be Trusted Advisors."
Illustrated interior pages of the Cadwaleder "At Our Best" employee brochure with the headline "Build Community."
Several drink coasters with illustrationa the message "At our best" and "Drive innovation scattered on a tabletop.
Laptop screen saver with circular illustrations and inspirational messages from the Caldwaleder "At our best" brochure.
Laptop screen saver with circular illustrations and inspirational messages from the Caldwaleder "At our best" brochure.
A poster with a connect-the-dots illustration of a light bulb and quill ink pen. Large type reads, "Drive innovation."