Helping America’s oldest law firm inspire anew

Thinkso helped legendary law firm Cadwalader bring its core values campaign to life by establishing a theme, developing a launch plan, and designing several applications. We developed “At Our Best,” an allusion to the values that have driven Cadwalader’s best work and a call to action for employees. We created custom illustrations for each value and translated them into icons to maximize their usability. Finally, we leveraged the illustrations across campaign touchpoints: a print brochure, posters, computer desktop patterns, giveaways, and an eblast system. The memorable, consistent campaign left a lasting impression on lawyers and staff alike, who can rally around one set of core beliefs.