Thinkso helped legendary law firm Cadwalader bring its core values campaign to life by establishing a visual theme, developing a launch plan, and designing campaign applications. We created custom illustrations for each value and translated them into icons to maximize their usability. Then we leveraged the illustrations and icons across campaign touchpoints: a print brochure, posters, computer desktop patterns, giveaways, and an eblast system. The memorable, consistent campaign left a lasting impression on lawyers and staff, who can now rally around one set of core beliefs.
