OnDeck is a pioneer in online small business loans, but the competition in their space has been catching — and heating — up. They have a one-to-one service model their competitors can’t match, but found that their brand position and messaging needed strengthening. So they brought Thinkso in to help articulate their brand strategy and create new messaging that would clarify their true value proposition for small business owners. We put that strategy in action with a fresh, client-focused brand voice, website editorial that explained all the details in language a non-expert could understand, and an updated set of brand guidelines for writing on-brand communication materials in-house.
“OnDeck had all these great ingredients that they didn’t know what to do with. We helped flesh them out and turn them into a cohesive brand strategy. From there, we developed a distinctive brand voice.” Elizabeth Amorose, Senior Partner, Thinkso