Stadion Money Management was redefining its retirement plan offer with a groundbreaking product that gives DC plan investors an unprecedented level of flexibility and customization, and financial advisors a unique way to scale their businesses. Thinkso handled every aspect of the branding — from naming and messaging, to advertising and sales collateral, to an advisor playbook and participant enrollment materials. We also designed the product’s online questionnaire and account dashboard, a web interface that allows investors to scale their contributions and see how they compare to others. The bold, conceptual brand breaks through the clutter of “Financialand” and conveys the fresh, personal connection the fintech platform aims to impart.
“Thinkso helped us seamlessly integrate StoryLine into our product offering. It’s consistent with Stadion’s identity and voice but still allows room to emphasize the idea of personal choice and plan customization.” Steve Beard, VP of Marketing, Stadion Money Management.