Princeton University’s alumni engagement and fundraising office looked to Thinkso to design a printed report documenting the impact of its mission-driven “Venture Forward” campaign’s first year. Entitled Dare to Venture, the report is structured around a series of “what if?” questions that probe the University’s unique approach to the liberal arts and highlight the campaign’s accomplishments to date. Using premium materials and printing techniques, the oversized volume was engineered to make a strong initial impression, engaging constituents with its impressive physicality and storytelling. The report received a silver Circle of Excellence award from the Council for Advancement Support of Education.
“The striking design was integral to successfully telling the story of the campaign’s first year—and emphatically set the tone for the next three to come.” Lisa A. Burke, Director of Design, Princeton University Advancement Communications