THE CHALLENGE
As a research-based asset manager, Columbia Threadneedle produces a steady stream of high quality thought leadership. But to create a new suite of marquee content, they needed a partner with a fresh, creative POV that also had in-depth technical knowledge of asset management and the markets.
OUR SOLUTION
Fluent in investment concepts and on top of current market trends, Thinkso’s financial services content writers and designers were able to hit the ground running. Working directly with Columbia Threadneedle subject matter experts, the team crafted everything from full-length white papers and feature articles for the firm’s investor newsletter to ghost-written advisor blogs.
OUTCOMES
A suite of high value, audience-friendly thought leadership Columbia Threadneedle deployed across channels and media, extracting maximum value and engagement for the content.
When you go much further than simple rates and yields, fixed income investing gets complicated. We simplified—and neatly visualized—a complex and counterintuitive story about how risks shift for fixed income investors across business cycles. And we leveraged the work across media, creating bite-size social assets and video to maximize its use—and its impact.
Columbia Threadneedle often turned to us for information design, leveraging our expertise in creating illustrations and charts that presented complex data in easy-to-understand ways for both the average investor and Columbia Threadneedle advisors.
In addition to the marquee white papers and newsletter features, we supported a steady drip of market-centered insights, conducting interviews and writing pieces on topical market trends for Columbia Threadneedle senior research and investment leadership.