As the finishing touches were being put on their new stadium, the New York Jets called Thinkso’s number to help with several important initiatives centered around the new venue. Working within the brand identity program we designed a decade prior, we collaborated with the turf provider to formulate the perfect color match for “Jets Green.” We then created a graphic identity for Jets Equity Partners, the program tasked to sell the stadium’s 218 luxury suites. Finally, we designed a logotype for the “Ring of Honor,” which was unveiled by legendary quarterback, Joe Namath, and has been embroidered on the jacket of each inductee every year since.
“The Jets played 25 seasons in Giants Stadium while being headquartered at a shared practice facility at Hofstra University. The rebrand and move to MetLife Stadium helped breathe new life into a struggling brand.” Brett Traylor, Senior Partner, Thinkso