As the finishing touches were being put on their new stadium, the New York Jets called Thinkso’s number to help with several important initiatives centered around the new venue. Working within the brand identity program we designed a decade prior, we collaborated with the turf provider to formulate the perfect color match for “Jets Green.” We then created a graphic identity for Jets Equity Partners, the program tasked to sell the stadium’s 218 luxury suites. Finally, we designed a logotype for the “Ring of Honor,” which was unveiled by legendary quarterback, Joe Namath, and has been embroidered on the jacket of each inductee every year since.
“The Jets played 25 seasons in Giants Stadium while being headquartered at a shared practice facility at Hofstra University. The rebrand and move to MetLife Stadium helped breathe new life into a struggling brand.” Brett Traylor, Senior Partner, Thinkso
![Legendary New York Jets quarterback, Joe Namath, smiles with former teammates wearing Ring of Honor jackets.]](https://thinkso.com/assets/uploads/default/ny-jets-20.jpg)
As the Jets prepared to move into MetLife Stadium, Thinkso helped them with everything from marketing luxury suites to selecting a “Jets Green” turf color. Joe Namath himself introduced the "Ring of Honor" and the identity we created for it.
Before co-founding Thinkso, Brett Traylor led a redesign of the New York Jets brand identity that expanded it while preserving its diehard, blue collar sensibility. This included developing a graphic version of the J-E-T-S chant, the design of a custom font, the creation of their “NY” mark, and the introduction of their first-ever mascot, “Gameface.”