What financial opportunity looks like

The Oportun logo on the large exterior sign on the company's headquarters.
The Oportun logotype and large green-sun symbol on the window of a storefront.
Three framed Oportun retail branch posters with information and brand slogans in Spanish.

While customers can apply for loans and make payments online, the majority handle these transactions in person at hundreds of Oportun stores. While additional upgrades were being planned, we created straightforward branded environments that were simple, clean, and easy to deploy.

The Oportun logotype and green-sun symbol with the phrase "Where you financial opportunity begins," in English and Spanish.

While the naming process was a challenge, the critical work was aligning it with a design scheme that could bring the brand positioning into focus and gracefully articulate it to both English and Spanish speaking customers. 3 of the 4 Thinkso people staffed on the project spoke fluent Spanish—which proved to be indispensable.

An open Oportun debit card package with the headline "Together we create opportunity" and a new Visa bank card.

The visual identity preserves the brand’s bright green color, formalizes the color and typographic palettes, and features the “opportunity mark”—a symbol that represents the power and potential of financial opportunity.

The cover of the Oportun brand guidelines presentation book.
A page from the Oportun brand guidelines book showing examples of the logotype.
A page from the Oportun brand guidelines book showing examples of the photographic style.
A page from the Oportun brand guidelines book showing how to use and place the green-sun brand symbol.

Brand guidelines were developed for a variety of materials including loan collateral, launch materials, store signage, and environmental graphics to maintain consistency across communications and environments.