For those of you who couldn’t make it out to Minneapolis this week for the third annual Confab: The Content Strategy Conference, here’s a round-up of the best things we heard.
Read MoreWorking with a designer to create a new logo can be a fun, exciting chance to affirm your company’s identity and clarify its core values and message. It can also be stressful. For organizations big and small, an identity change represents a considerable investment. And because it’s something that a marketing manager may only be involved with once or twice in the course of his or her career, it’s important to be well-informed.
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This simple grammatical error can have serious implications.
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by Kim Mickenberg
