News & Views

Design firm vs. creative agency: Which one do you really need?

Many teams call a design firm when what they really need is a creative agency. We break down why that matters.

Lefthand diagram showing “Design Services” alone next to a righthand diagram of the creative agency approach integrating strategy, editorial, and design together.

The magic of structured content

Too many assets, too little consistency? A structured content system keeps your messaging aligned, efficient, and ready to scale.

Hand holding modular content blocks with a sign that reads: “Write once. Publish everywhere” against a background of digital layouts.

by Alissa Kline

The hottest new performance marketing strategy? Strong branding.

by Alissa Kline

Branding can make every part of your marketing—including performance marketing—work better. Here’s why it’s worth revisiting now, especially in professional services.

by Alissa Kline

We used AI to design our company holiday card. Here’s how it went.

by Shelley Batuyong, Chris Riely

When it comes to image design, is AI really all that useful? We put it to the test with our Santa rebrand. Learn where it helped—and where it didn’t—and the crazy images it delivered along the way.

by Shelley Batuyong, Chris Riely

Shelley Batuyong on design, diversity, and Thinkso’s next chapter

by Talia Bromberg

Shelley took over as Thinkso’s creative director in April 2023. Here’s her boundary-pushing vision for the agency.

Thinkso creative director Shelley Batuyong, a brown-haired Filipino woman in a t-shirt with a tiger on it, smiles at the camera.

by Talia Bromberg

What we’ve been working on and thinking about.

Design firm vs. creative agency: Which one do you really need?

The magic of structured content

The hottest new performance marketing strategy? Strong branding.

We used AI to design our company holiday card. Here’s how it went.

Shelley Batuyong on design, diversity, and Thinkso’s next chapter