What we’ve been working on and thinking about.

We used AI to design our company holiday card. Here’s how it went.

When it comes to image design, is AI really all that useful? We put it to the test with our Santa rebrand. Learn where it helped—and where it didn’t—and the crazy images it delivered along the way.

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Shelley Batuyong on design, diversity, and Thinkso’s next chapter

Shelley took over as Thinkso’s creative director in April 2023. Here’s her boundary-pushing vision for the agency.

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Thinkso creative director Shelley Batuyong, a brown-haired Filipino woman in a t-shirt with a tiger on it, smiles at the camera.

Thinkso evolves: A conversation with our founder

After 17 years of partnership, Elizabeth Amorose is now the agency’s sole owner. Read her reflections on Thinkso’s history and its next chapter.

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Thinkso founder Elizabeth Amorose sits at a desk, looking up and smiling towards someone out of frame.

Inclusive language: How marketers can be respectful and compelling

Whether it’s writing content for your DEI initiative or promoting a philanthropic event, finding the appropriate words can be a challenge. Here’s our framework for choosing clear, effective language that respects marginalized identities.

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Pink and blue text on a black background that reads, “Marketers must invest in actively evolving the language they use.”

4 reasons to adopt a dynamic logo

Is your organization’s logo working hard enough in this digital world? Learn how implementing a dynamic logo can engage audiences and enhance your brand.

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Illustration of "The Logo 2.0" with stretched type