What we’ve been working on and thinking about.

Go beyond the traditional brand style guide

There’s a better way to educate your whole company about its brand.

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Professional services firms: Don’t miss this key brand message

Understanding what it’s like to work with you matters.

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A vote for fun: Presidential Debate Bingo

Serious people argue that politics aren’t all fun and games. They clearly haven’t played Presidential Debate Bingo.

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Getting the most from your creative agency

Whether you’re working on a new website or a brand overhaul, it’s important to give the right kind of direction to your creative agency. Here’s how to do it.

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by Kim Mickenberg

Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

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