End-of-year tips for marketers
Don’t lose steam right before the finish line. Here are some ideas for your Q4 marketing task list (and budget).
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by Jeannine DeFoe
6 steps to cross-promote on social media like a pro
Ditching a beginner’s cross-posting strategy for a more sophisticated cross-promotional strategy.
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by Lauren Smith
Getting the most from your creative agency
Whether you’re working on a new website or a brand overhaul, it’s important to give the right kind of direction to your creative agency. Here’s how to do it.
by Kim Mickenberg
Good at SEO. Bad at marketing.
Some SEO practices will get you traffic, but could cost you business.
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Breaking barriers: 7 ways CEOs use Twitter to build better brands
More and more chief execs are using their own voices on social media to boost engagement with their companies.
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