News & Views

Anatomy of an eblast

How to create effective emails your audiences actually want to read. (And your team can efficiently produce without pulling out their hair.)

Conceptual graphic with colorful shapes dropping into a stylized email template, representing the essential components that make up an e-blast.

by Alissa Kline, Olive Miller

4 ways to make your next corporate event really memorable

by Shelley Batuyong

If your trade show presence or corporate events aren’t grabbing attention and doing real brand work, it’s a missed opportunity. Here’s how to make them worth the investment.

Collage-style graphic featuring photos of past Thinkso-designed branded experiences, with a striking oversized disco ball at the center.

by Shelley Batuyong

We used AI to design our company holiday card. Here’s how it went.

by Shelley Batuyong, Chris Riely

When it comes to image design, is AI really all that useful? We put it to the test with our Santa rebrand. Learn where it helped—and where it didn’t—and the crazy images it delivered along the way.

by Shelley Batuyong, Chris Riely

Corporate holiday ecards: 4 best practices

by Elizabeth Amorose

This holiday season, ecards will be key to reaching clients working from home. Here’s how to create an ecard that stands out.

Hands holding a red envelope filled with colorful holiday cards showing festive icons like a snowman, snowflake, gingerbread, and gifts.

by Elizabeth Amorose

Inclusive language: How marketers can be respectful and compelling

by Talia Bromberg

Whether it’s writing content for your DEI initiative or promoting a philanthropic event, finding the appropriate words can be a challenge. Here’s our framework for choosing clear, effective language that respects marginalized identities.

Pink and blue text on a black background that reads, “Marketers must invest in actively evolving the language they use.”