What we’ve been working on and thinking about.

6 Steps to Cross-Promote on Social Media Like a Pro

Ditching a beginner’s cross-posting strategy for a more sophisticated cross-promotional strategy.

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Colorful split screen illustration of man wearing a Hawaiian shirt on the left, and a suit on the right to help visualize concept of cross-promotion.

by Lauren Smith

Getting the most from your creative agency

Whether you’re working on a new website or a brand overhaul, it’s important to give the right kind of direction to your creative agency. Here’s how to do it.

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by Kim Mickenberg

Good at SEO. Bad at marketing.

Some SEO practices will get you traffic, but could cost you business.

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Breaking barriers: 7 ways CEOs use Twitter to build better brands

More and more chief execs are using their own voices on social media to boost engagement with their companies. 

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Our 6 favorite InDesign tricks for increased efficiency

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by Michelle Kurz