What we’ve been working on and thinking about.

Messaging essentials: the importance of thorough discovery

Don’t skimp on the critical first step of your marketing and branding projects.

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A lighthouse finds a ship in the dark.

Structured content: your brand’s editorial building blocks

The benefits of a “write-once-use-everywhere” approach to creating evergreen editorial assets.

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Laptop, brochure, and mobile device each display the same structured content.

How designers can fight climate change

5 ways your creative team can use their tools, skills, and relationships to be more environmentally conscious.

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Cardboard background with symbols for dark mode, uploading paper document digitally, and eco-friendly businesses.

by Emily Wack

Designing email for dark mode

Newly popular dark mode can wreak havoc on your eblasts. Here are 3 tips to ensure design integrity in both light and dark modes.

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"Dark mode" caption over black and white background.

ADA web compliance also benefits your brand

Here are 4 things you can do right away to get closer to ADA web compliance—and strengthen your brand.

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4 universal ADA web compliance symbols: megaphone, human cognition, finger touch, eyeglasses.