What we’ve been working on and thinking about.

Designing email for dark mode

Newly popular dark mode can wreak havoc on your eblasts. Here are 3 tips to ensure design integrity in both light and dark modes.

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"Dark mode" caption over black and white background.

ADA web compliance also benefits your brand

Here are 4 things you can do right away to get closer to ADA web compliance—and strengthen your brand.

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4 universal ADA web compliance symbols: megaphone, human cognition, finger touch, eyeglasses.

How to make your brand a powerful sales tool

3 tips that add meaning into your marketplace performance.

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Neon sign that reads “Open 24 hours.”

by Carolyn Grace

Tighten your writin’: Dash it all

Our basic style guidelines for when, where, and how to use dashes in your writing.

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by Carolyn Grace

Tighten Your Writin’: 6 Tips for Self-Editing

The secret to great copy? Disciplined refinement.

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A paragraph marked up with proofreading edits in red ink.

by Thinkso Editorial Team