What we’ve been working on and thinking about.

How to make your brand a powerful sales tool

3 tips that add meaning into your marketplace performance.

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Neon sign that reads “Open 24 hours.”

by Carolyn Grace

Tighten your writin’: Dash it all

Our basic style guidelines for when, where, and how to use dashes in your writing.

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by Carolyn Grace

Tighten Your Writin’: 6 Tips for Self-Editing

The secret to great copy? Disciplined refinement.

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A paragraph marked up with proofreading edits in red ink.

by Thinkso Editorial Team

Surprise! Make it a part of your brand toolkit

Tap the power of the unexpected to deepen connections.

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A close up of colorful confetti.

Now is the time to be productive

6 marketing initiatives to focus on during the pandemic

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An illustration of masked woman on a couch with three arms using a laptop, phone, and tablet all at once.