What we’ve been working on and thinking about.

A vote for fun: Presidential Debate Bingo

Serious people argue that politics aren’t all fun and games. They clearly haven’t played Presidential Debate Bingo.

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Getting the most from your creative agency

Whether you’re working on a new website or a brand overhaul, it’s important to give the right kind of direction to your creative agency. Here’s how to do it.

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by Kim Mickenberg

Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

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A woman gesturing to an open refrigerator with a penguin inside; the caption reads, Hello random house penguin.

Finding courage in literature: Thinkso’s holiday reading list

Inspired by Max Courage—winner of Give a Brand! 2015—we asked our Thinksorts to recommend stories of courage that spoke to them. From the submissions, we collectively curated a well-rounded list, aiming for variety in both genre and perspective. Happy reading!

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A view from above of opened books arranged to create the shape of a snowflake.

Good at SEO. Bad at marketing.

Some SEO practices will get you traffic, but could cost you business.

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A close up of a jumble of fresh blueberries with a single unripened green berry in the center.