What we’ve been working on and thinking about.

Give a Brand 2013 design sprint

Thinkso and its partners and sponsors gathered on August 9, 2013 for the Give a Brand! Design Sprint—a single day dedicated to rebranding Dawn, a DC-based nonprofit that provides abuse-prevention and support services for members of the deaf community.

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Major web design mistakes (and how to avoid them)

Over the last ten years, user experience and web design in general have grown and improved exponentially. We’ve come a long way since the “flame GIF footer” and Flash-based sites. But although technology has changed, some things haven’t: A well-designed site is still as functional as it is beautiful, built to strategically advance the client’s business goals.

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A brand book for Sesame Street

Thinkso’s writers collaborated with Sesame Workshop to create global brand guidelines for Sesame Street. The comprehensive brand book addressed all associated branded properties, logo usage, tone of voice, and, of course, the furry, friendly, Muppets.

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Design minded 1: visual consistency

For the same reason I don’t cut my own hair or fix my own car, I generally discourage do-it-yourself design and branding. It’s a job best left to a professional. But then again I do, on occasion, cut my own hair. So I shouldn’t be surprised if there’s a barber somewhere designing himself a logo or using an old copy of PageMaker to lay out one of those snazzy hair-do selector catalogs.

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Crisis cleanup brand identity

Thinkso designed the brand identity for Crisis Cleanup, the open-source disaster-relief mapping tool that debuted last year during Hurricane Sandy, and played a huge role in coordinating cleanup and rebuilding efforts

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