What we’ve been working on and thinking about.

Tighten your writing: fact checking

If you want really professional, buttoned-up content, you not only need to engage your readers with clear, clean prose and pay extra-close attention to sentence structure; you also need to have a rigorous fact-checking process in place. Nothing will derail great content and a solid strategy faster than a misspelled name, erroneous date, or embarrassing typo. Those kinds of careless errors suggest that your company doesn’t pay close enough attention to detail, which tends to make a poor impression on prospective partners, clients, and employees. That’s where fact checking comes in. After all your content is decided upon and every single person has weighed in on the draft you’re going to press with, you should do a round of fact checking. At Thinkso, we use a fact-checking checklist on everything we write. Feel free to download our checklist and use it in your own office.

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BCM Quarterly covers

Thinkso proudly continues its partnership with Baylor College of Medicine, illustrating cover stories for allied health, bone health and academic advancement over the past year

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Give a Brand 2013 design sprint

Thinkso and its partners and sponsors gathered on August 9, 2013 for the Give a Brand! Design Sprint—a single day dedicated to rebranding Dawn, a DC-based nonprofit that provides abuse-prevention and support services for members of the deaf community.

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Major web design mistakes (and how to avoid them)

Over the last ten years, user experience and web design in general have grown and improved exponentially. We’ve come a long way since the “flame GIF footer” and Flash-based sites. But although technology has changed, some things haven’t: A well-designed site is still as functional as it is beautiful, built to strategically advance the client’s business goals.

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A brand book for Sesame Street

Thinkso’s writers collaborated with Sesame Workshop to create global brand guidelines for Sesame Street. The comprehensive brand book addressed all associated branded properties, logo usage, tone of voice, and, of course, the furry, friendly, Muppets.

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