What we’ve been working on and thinking about.

Tighten your writin’: Dash it all

by Carolyn Grace

Our basic style guidelines for when, where, and how to use dashes in your writing.

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by Carolyn Grace

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Thinkso lectures at Parsons and Art Center

Senior partner Brett Traylor discussed design leadership, portfolio development, and more.

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Senior partner Brett Traylor talks with a group of design students over Zoom.
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More than a passing fad

by Carolyn Grace

3 ways trend forecasting can benefit your brand—and resources to get you started.

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A mix of icons representing social media, politics, the environment, and gender.

by Carolyn Grace

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Brand basics: Be consistent and consistently good

by Jay Sherman-Godfrey

Strategies for maintaining high-quality brand interactions.

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Photo of a group of consistent looking, B-shaped cookies with spatula.

by Jay Sherman-Godfrey

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Tighten Your Writin’: 6 Tips for Self-Editing

by Thinkso Editorial Team

The secret to great copy? Disciplined refinement.

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A paragraph marked up with proofreading edits in red ink.

by Thinkso Editorial Team

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