What we’ve been working on and thinking about.

Major web design mistakes (and how to avoid them)

Over the last ten years, user experience and web design in general have grown and improved exponentially. We’ve come a long way since the “flame GIF footer” and Flash-based sites. But although technology has changed, some things haven’t: A well-designed site is still as functional as it is beautiful, built to strategically advance the client’s business goals.

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A brand book for Sesame Street

Thinkso’s writers collaborated with Sesame Workshop to create global brand guidelines for Sesame Street. The comprehensive brand book addressed all associated branded properties, logo usage, tone of voice, and, of course, the furry, friendly, Muppets.

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Design minded 1: visual consistency

For the same reason I don’t cut my own hair or fix my own car, I generally discourage do-it-yourself design and branding. It’s a job best left to a professional. But then again I do, on occasion, cut my own hair. So I shouldn’t be surprised if there’s a barber somewhere designing himself a logo or using an old copy of PageMaker to lay out one of those snazzy hair-do selector catalogs.

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Crisis cleanup brand identity

Thinkso designed the brand identity for Crisis Cleanup, the open-source disaster-relief mapping tool that debuted last year during Hurricane Sandy, and played a huge role in coordinating cleanup and rebuilding efforts

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Confab 2013 mash-up: tips for content strategy, UX, SEO, social media, and more

For those of you who couldn’t make it out to Minneapolis this week for the third annual Confab: The Content Strategy Conference, here’s a round-up of the best things we heard.

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