What we’ve been working on and thinking about.

Tighten Your Writin’: 6 Tips for Self-Editing

by Thinkso Editorial Team

The secret to great copy? Disciplined refinement.

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A paragraph marked up with proofreading edits in red ink.

by Thinkso Editorial Team

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Praise for Instinet’s graphic novel

Fifty years. Six artists. One award-winning book.

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Designer’s journal: Unexpected lessons

by Shelley Batuyong

How children’s picture books can improve our corporate design

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Illustration of hand drawing on design pad, surrounded by colorful dots and picture book characters of a king, owl, and octopus.

by Shelley Batuyong

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Your brand is your most essential tool in a crisis.

by Jay Sherman-Godfrey

When things get tough, rely on the strength of your brand.

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A diagram for using an airline life jacket, with the words, brand, standards, and values in place of the usual instructions.

by Jay Sherman-Godfrey

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Humanity: The most valuable ingredient in your B2B brand

by Jay Sherman-Godfrey

As values shift, there’s no better time to embrace authenticity.

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A man looks into the camera and smiles on a lawyer biography page on the Bernstein Shur website.

by Jay Sherman-Godfrey

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