What we’ve been working on and thinking about.

Brand basics: Be consistent and consistently good

by Jay Sherman-Godfrey

Strategies for maintaining high-quality brand interactions.

Photo of a group of consistent looking, B-shaped cookies with spatula.

by Jay Sherman-Godfrey

Tighten Your Writin’: 6 Tips for Self-Editing

by Thinkso Editorial Team

The secret to great copy? Disciplined refinement.

A paragraph marked up with proofreading edits in red ink.

by Thinkso Editorial Team

Praise for Instinet’s graphic novel

Fifty years. Six artists. One award-winning book.

Designer’s journal: Unexpected lessons

by Shelley Batuyong

How children’s picture books can improve our corporate design

Illustration of hand drawing on design pad, surrounded by colorful dots and picture book characters of a king, owl, and octopus.

by Shelley Batuyong

Your brand is your most essential tool in a crisis.

by Jay Sherman-Godfrey

When things get tough, rely on the strength of your brand.

by Jay Sherman-Godfrey