What we’ve been working on and thinking about.

Humanity: The most valuable ingredient in your B2B brand

by Jay Sherman-Godfrey

As values shift, there’s no better time to embrace authenticity.

A man looks into the camera and smiles on a lawyer biography page on the Bernstein Shur website.

by Jay Sherman-Godfrey

Surprise! Make it a part of your brand toolkit

by Jay Sherman-Godfrey

Tap the power of the unexpected to deepen connections.

A close up of colorful confetti.

by Jay Sherman-Godfrey

Instinet’s 50th anniversary graphic novel wins silver Stevie

Read More

The cover and various illustrated pages for the Instinet Fintech a Fifty anniversary graphic novel.

Now is the time to be productive

by Elizabeth Amorose

6 marketing initiatives to focus on during the pandemic

An illustration of masked woman on a couch with three arms using a laptop, phone, and tablet all at once.

by Elizabeth Amorose

Go beyond the traditional brand style guide

by Elizabeth Amorose

There’s a better way to educate your whole company about its brand.

by Elizabeth Amorose