News & Views

Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

A woman gesturing to an open refrigerator with a penguin inside; the caption reads, Hello random house penguin.

by Chris Riely

Finding courage in literature: Thinkso’s holiday reading list

by Jay Sherman-Godfrey

Inspired by Max Courage—winner of Give a Brand! 2015—we asked our Thinksorts to recommend stories of courage that spoke to them. From the submissions, we collectively curated a well-rounded list, aiming for variety in both genre and perspective. Happy reading!

A view from above of opened books arranged to create the shape of a snowflake.

by Jay Sherman-Godfrey

Advantage: you.

KCG’s 2015 advertising campaign launched in March. Thinkso conceptualized, wrote, designed, and produced it. The tagline, “Advantage: you.” positions the global trading powerhouse as its clients’ advocate. The campaign is running in trade publications globally (digital and print), and ran in key locations on the MetroNorth railroad.

Two KCG billboard ads on on a train platform with the headlnes, No tricks just trade and Please, see right through us.

Thinkso featured in Graphic Design USA for responsible design

An announcement card for the 29th Annual Stock Visual Reader Survey with playful, city-scene illustrations.

Good at SEO. Bad at marketing.

by Elizabeth Amorose

Some SEO practices will get you traffic, but could cost you business.

A close up of a jumble of fresh blueberries with a single unripened green berry in the center.