What we’ve been working on and thinking about.

Your brand is your most essential tool in a crisis.

When things get tough, rely on the strength of your brand.

Read More
A diagram for using an airline life jacket, with the words, brand, standards, and values in place of the usual instructions.

Humanity: The most valuable ingredient in your B2B brand

As values shift, there’s no better time to embrace authenticity.

Read More
A man looks into the camera and smiles on a lawyer biography page on the Bernstein Shur website.

Go beyond the traditional brand style guide

There’s a better way to educate your whole company about its brand.

Read More
A large blue bound brand book with an identical tiny book perched on top of it with the title text, Brand for all guidelines.

Professional services firms: Don’t miss this key brand message

Understanding what it’s like to work with you matters.

Read More

A vote for fun: Presidential Debate Bingo

Serious people argue that politics aren’t all fun and games. They clearly haven’t played Presidential Debate Bingo.

Read More