What we’ve been working on and thinking about.

More than a passing fad

by Carolyn Grace

3 ways trend forecasting can benefit your brand—and resources to get you started.

A mix of icons representing social media, politics, the environment, and gender.

by Carolyn Grace

Brand basics: Be consistent and consistently good

by Jay Sherman-Godfrey

Strategies for maintaining high-quality brand interactions.

Photo of a group of consistent looking, B-shaped cookies with spatula.

by Jay Sherman-Godfrey

Designer’s journal: Unexpected lessons

by Shelley Batuyong

How children’s picture books can improve our corporate design

Illustration of hand drawing on design pad, surrounded by colorful dots and picture book characters of a king, owl, and octopus.

by Shelley Batuyong

Your brand is your most essential tool in a crisis.

by Jay Sherman-Godfrey

When things get tough, rely on the strength of your brand.

by Jay Sherman-Godfrey

Humanity: The most valuable ingredient in your B2B brand

by Jay Sherman-Godfrey

As values shift, there’s no better time to embrace authenticity.

A man looks into the camera and smiles on a lawyer biography page on the Bernstein Shur website.

by Jay Sherman-Godfrey